“Above all, you will want to put yourself in the seat of the customer receiving your email. “Always consider the customer experience,” Hartman went on to recommend. (For example, a customer making a POS or ‘Point of Sale’ transaction may benefit from a near real-time message based on their product category – which may warrant an API call from POS to Oracle Responsys Marketing Cloud Platform).” When building out your program, its best to first ask, ‘How immediate should this communication be?’ or ‘Should this trigger be based on an action rather than a defined audience segment?’įrom there, it should be easy to start narrowing down your method of kicking off a program. An automation within the program can be triggered using several different methods ( Timed filtering or grabbing a predefined audience at a recurring time, Web Services API Calls, Form Posts,SMS keywords, ). “Determine the digital signal or trigger that works best for your communication. Nicole Hartman advised on an Oracle Responsys user forum: Which Digital Signal Should You Be Using? Cook added that it would be wise for creators to provide a quick view of key campaign details in a document or workflow platform easily accessible by anyone who might need to view the campaign and make edits. It’s also a good idea for jumping into campaigns that were set up a long time ago).”Įnsuring that any campaign needs and functions are clearly explained for other users in the platform will make the communication process even more seamless. Leave notes on the campaign for other users (we have two people regularly working on the campaigns together, helpful for them to communicate. “From my experience in Responsys, the following would be helpful when building: checklist for things that need to be done before deploying. Leave Notes for Fellow UsersĪs Jesse Cook, an email developer at maurices who codes emails that his team works on in Responsys told stensul: While Stensul offers plenty of time-saving solutions, Responsys users can get a leg up by employing these expert tips and tricks to make their lives even easier. Oracle Responsys is an award-winning email marketing platform, and one of many standout solutions that integrates seamlessly with stensul.

Responsys special filter designer